Harpoon provides integrated, smarter, and more efficient B2B Go-To-Market management and execution, enabling marketing and sales teams to focus time and money on the most promising accounts. This includes:
• Identifying accounts with the highest purchase potential
• Engaging and building relationships with the target account's buying committee
• Automating highly personalized approaches at scale
Access to over 75 million companies in the database
More than 20 filtering options per company
Over 15 persona filter options
Buyer intent data research and tracking
Fast research and registration by simply entering the company website
Access to over 100 million mapped decision-makers
Customer journey planning and actions step-by-step
Multichannel marketing and prospecting automation (e-mail, LinkedIn and tasks)
Automatic tracking of LinkedIn Ads and organic interactions
CRM registered tasks activity tracking
100% customizable rules for accurate account scoring
Precise data for tracking account progression and penetration
Account progression tracking throughout the journey
Centralized data view of accounts, account score, and conversion rates
Full dossier of account information, decision-makers, and marketing interactions for CRM
Find companies with buyer potential for your solution
Truly qualified insights to define the best approach tactics
Discover which companies are on buyer moment
Simplified view of Account Score and Account Penetration
Explore Harpoon Big Data
Simplified recognition of buyer intent
Use automated scoring for task activation
Engage key accounts with automatic alerts
Automatically add interactions of unmapped accounts
Explore Harpoon Journeys
Organize your marketing and sales actions in detail
Use automated cadences for greater efficiency
Track all interactions to strengthen relationships
Adjust strategies in real time as needed
Automate your reach and improve results
Detailed metrics and strategy insights
Understand each account's level of knowledge
Evaluate penetration into the buying committee
Stay updated with the latest news on the accounts
Deep dive into your account insights
Market and target account definition
Account journey planning and tracking
Integrated account management
Prospecting automation
LinkedIn as an automation channel
Automatic capture of LinkedIn organic interactions
Ultra-personalized messages with AI in automations
Intent data
Advanced account-based features, like account scoring and penetration level
Price
See the results Harpoon contributed to in a Brazilian Edge Computing and Cybersecurity company.
from 24 to 12 months
4.8 mm/year
1.4 m/year
280%
"Harpoon helped transform our ABM strategy at Wepayments by offering detailed metrics insights and full integration with our CRM, which enabled results tracking and accelerated our sales."
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