Harpoon

B2B marketing and sales platform focused on account-based strategies, data integration, automation, and AI.

Focus your efforts on the most promising accounts and accelerate revenue generation

Harpoon provides integrated, smarter, and more efficient B2B Go-To-Market management and execution, enabling marketing and sales teams to focus time and money on the most promising accounts. This includes:

• Identifying accounts with the highest purchase potential
• Engaging and building relationships with the target account's buying committee
• Automating highly personalized approaches at scale

Talk to a GTM B2B specialist

Helping large companies increase their revenues

The only fully integrated solution to manage your GTM strategies

Access to over 75 million companies in the database

More than 20 filtering options per company

Over 15 persona filter options

Buyer intent data research and tracking

Fast research and registration by simply entering the company website

Access to over 100 million mapped decision-makers

The only fully integrated solution to manage your GTM strategies

Customer journey planning and actions step-by-step

Multichannel marketing and prospecting automation (e-mail, LinkedIn and tasks)

Automatic tracking of LinkedIn Ads and organic interactions

CRM registered tasks activity tracking

100% customizable rules for accurate account scoring

Precise data for tracking account progression and penetration

The only fully integrated solution to manage your GTM strategies

Account progression tracking throughout the journey

Centralized data view of accounts, account score, and conversion rates

Full dossier of account information, decision-makers, and marketing interactions for CRM

Increase your revenue

Discover the possibilities of
a truly complete platform

Data Intelligence beyond just listing target companies.

Find companies with buyer potential for your solution

Truly qualified insights to define the best approach tactics

Discover which companies are on buyer moment

Simplified view of Account Score and Account Penetration

Explore Harpoon Big Data

Say goodbye to PPTs, Miro, etc. All your planning will be here.

Simplified recognition of buyer intent

Use automated scoring for task activation

Engage key accounts with automatic alerts

Automatically add interactions of unmapped accounts

Explore Harpoon Journeys

Intelligent cadences with ultra-personalized messages

Organize your marketing and sales actions in detail

Use automated cadences for greater efficiency

Track all interactions to strengthen relationships

Adjust strategies in real time as needed

Automate your reach and improve results

Qualified insights on target accounts

Detailed metrics and strategy insights

Understand each account's level of knowledge

Evaluate penetration into the buying committee

Stay updated with the latest news on the accounts

Deep dive into your account insights

Native Integrations

Big Data and Intent Data

Marketing and CRM Automation

Channels

Integrators

Compare and understand the difference of our all-in-one platform

Market and target account definition

Account journey planning and tracking

Integrated account management

Prospecting automation

LinkedIn as an automation channel

Automatic capture of LinkedIn organic interactions

Ultra-personalized messages with AI in automations

Intent data

Advanced account-based features, like account scoring and penetration level

Price

Leading marketing automation tools

$ $

Big Data tools

$ $ $

Sales engagement tools

Enterprise-level ABM tools

$ $ $ $

Brazilian ABM tools

Harpoon delivers real results

See the results Harpoon contributed to in a Brazilian Edge Computing and Cybersecurity company.

ABM Closing Cycle

from 24 to 12 months

Generated Pipeline

4.8 mm/year

Converted Pipeline

1.4 m/year

ROI

280%

Transformation that drives sales

"Harpoon helped transform our ABM strategy at Wepayments by offering detailed metrics insights and full integration with our CRM, which enabled results tracking and accelerated our sales."

Fernanda Constantino

We have knowledge
and we want to share it with you

Metrics in ABM and GTM at Engineering Brasil

In this episode of Bowe Talks, we discuss how to structure and measure the metrics that truly make a difference in the success of an ABM program.

How to achieve ROI in ABM in the short term

Luiz Piovesana shares valuable experiences and insights on how to achieve effective ROI in Account-Based Marketing strategies in a short time.

Feasibility analysis of ABM, Sales Velocity, and Hiro Pipeline

In this episode of Bowe Talks, we explore with our guest the feasibility of Account-Based Marketing with a special focus on Sales Velocity predictability.

B2B marketing and sales platform focused on account-based strategies, data integration, automation, and AI.

Focus your efforts on the most promising accounts and accelerate revenue generation

Helping large companies increase their revenues

The only fully integrated solution to manage your GTM strategies

The only fully integrated solution to manage your GTM strategies

The only fully integrated solution to manage your GTM strategies

Discover the possibilities of
a truly complete platform

Data Intelligence beyond just listing target companies.

Say goodbye to PPTs, Miro, etc. All your planning will be here.