B2B ABM Platform for Latin America

B2B ABM platform for integrated Account-Based Marketing

Harpoon delivers integrated B2B ABM management and execution, intelligent and effective, so that marketing and sales teams focus time and investment on the accounts with the highest revenue potential. Such as:

  • Identifying the B2B accounts with the highest purchase potential for your ICP
  • Engaging the target account's buying committee with personalized actions at scale
  • Automating ultra-personalized approaches to accelerate the ABM sales cycle
Harpoon B2B ABM platform dashboard showing account score and account pipeline

Helping large companies increase their revenue

Identify, engage and sell to the right accounts with ABM

Over 75 million companies in the database

Over 15 persona filter options

Quick search and registration of organizations by filling in just the company website

Over 20 company filter options

Search and tracking of purchase intent data

Over 100 million decision makers mapped

Harpoon platform infographic — B2B account mapping with ICP filters and intent data

Data intelligence for
Account-Based Marketing

Go beyond company lists. Harpoon combines big data, intent data and account scoring to deliver real intelligence on which accounts to buy, when to reach out and how to engage each decision maker in the buying committee.

1

Big Data: over 75 million companies in the database

Access company and decision maker data with over 20 filters per company and 15 per persona. Search and register organizations by entering only the domain.

  • Map companies with purchase potential for your solution
  • Truly qualified insights for defining the best approach tactics
  • Discover which companies are in the buying moment
  • Simplified view of Account Score and Account Penetration
Harpoon data enrichment screen with account score and account penetration map
2

Intent Data: identify who is in the buying moment

Monitor purchase intent signals in real time. Know which accounts are researching solutions like yours before they contact the competition.

  • Simplified recognition of purchase intentions.
  • Use automated scoring for task activation.
  • Engage key accounts with automatic alerts.
  • Automatically add interactions from unmapped accounts.
Harpoon ABM journey planning screen with group rules and automatic alerts
3

Account Score: prioritize with data, not intuition

Automatically score each account based on ICP fit, engagement level and intent signals. Focus efforts where the probability of conversion is highest.

  • Organize your marketing and sales actions in detail.
  • Use automated cadences more efficiently.
  • Track all interactions to strengthen the relationship.
  • Adjust strategies in real time as needed.
Harpoon ABM platform personalized cadences screen with B2B outreach automation
4

Decision maker mapping: over 100 million contacts

Map the complete buying committee of each target account. Identify influencers, decision makers and champions for effective multithread approaches.

  • Detailed metrics and insights of the strategy
  • Understand the level of knowledge about each account.
  • Evaluate penetration in the buying committee.
  • Stay updated with the latest news from accounts.
Harpoon account insights dashboard with buying committee penetration level

The all-in-one ABM platform for the Latin American market

Harpoon is the only B2B ABM platform built for the reality of the Latin American market. It brings together in one place everything marketing and sales teams need to execute Account-Based Marketing from planning to closing: data enrichment, journey orchestration, personalized cadences and account analytics.

Without fragmenting your operation across multiple tools. Without losing intelligence between systems. Everything integrated, everything trackable, everything revenue-driven.

Native integrations with CRM and B2B marketing tools

Harpoon connects natively with the leading tools in your B2B marketing and sales stack. This way, your data flows automatically between platforms without manual exports and without losing context between teams.

Big Data & Intent Data
MKT Automation & CRMs
(coming soon)
(coming soon)
Channels
(coming soon)
(coming soon)
Integrators
(coming soon)
(coming soon)

B2B GTM tool: execute your integrated Go-to-Market strategy

ABM and Go-to-Market are inseparable. Harpoon organizes your B2B GTM operation around the accounts that truly matter: it defines territories, aligns marketing and sales, tracks the account journey and delivers real-time visibility into the progress of each go-to-market initiative.

Fewer alignment meetings. More data-driven execution. More predictable revenue.

Compare Harpoon with other ABM platforms

Harpoon is the only B2B ABM platform in the Latin American market that brings together big data, journey orchestration, personalized cadences and account analytics in one integrated solution. Compare:

harpoon
Brazilian ABM tools
Big Data tools
Leading marketing automation tools
Enterprise ABM tools
Target account and decision maker data mapping
Yes
Yes
Yes
No
Yes
Account journey planning and tracking
Yes
No
No
No
No
Integrated management and account action management
Yes
Yes
No
Yes
Yes
Automatic capture of organic interactions on LinkedIn (Harpoon exclusive!)
Yes
No
No
No
No
Intent data
Yes
No
No
Yes
Yes
Heat Map - Advanced account-based data, such as account score and account penetration level
Yes
No
No
No
Yes
Price
$
$
$$
$$$
$$$$

Real results with B2B ABM

See the results Harpoon contributed to a Brazilian Edge Computing and Security company:

ABM closing cycle

from 24 to 12 months

Pipeline generated with B2B ABM

R$4.8M/year

Converted pipeline

R$1.4M/year

ABM strategy ROI

280%

Transformation that drives sales

Quote
Harpoon helped transform our ABM strategy at Wepayments, offering detailed visibility of metrics and full integration with our CRM, which enabled results tracking and accelerated our sales.

Fernanda Constantino

We have knowledge and we want to share it with you

ABM Metrics and Engineering Brasil's GTM

ABM Metrics and Engineering Brasil's GTM

In this episode of Bowe Talks, we discuss how to structure and measure the metrics that really make a difference in the success of the ABM program.

Watch
How to get ROI in ABM in the short term

How to get ROI in ABM in the short term

Luiz Piovesana shares his valuable experiences and insights on how to achieve effective ROI in Account-Based Marketing strategies in a short time.

Watch
ABM Viability Analysis, Sales Velocity and Hiro Pipeline

ABM Viability Analysis, Sales Velocity and Hiro Pipeline

In this episode of Bowe Talks, we explore with our guest the viability of Account-Based Marketing with a special focus on Sales Velocity predictability.

Watch

Accelerate your Go-to-Market with the B2B ABM platform from Harpoon

Stop spreading efforts across accounts that don't convert. With Harpoon, marketing and sales work together on the right accounts — with data, automation and B2B ABM intelligence in a single platform.