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Harpoon Glossary

Person

Target person (Ex: CEO, Heads...)

Organization

Target organization (Ex: Company name)

Program

Would be equivalent to an ABM campaign

Group

Equivalent to a focus-user group (cluster), where you will separate a group of organizations that meet a set of rules (Ex: organizations with more than 10 employees)

Lead

Interested people acquired through Webpages who have not yet been mapped by you and your team.

Main Questions